Important On-Page SEO Factors ||SEO tools,examples

 

Important On-Page SEO Factors You Should Be Aware Of

Have you ever played Tetris? If so, you'll recall that there was no real way to "win" the game. It just got faster and faster with each level.

Search engine optimization (SEO) is similar in some ways.

Not because it has a catchy 8-bit soundtrack or rewrites your dreams, but because it never ends.

There will come a time when you can sit back and relax, content that your site is finally at the top of search engine results pages (SERPs).

Sure, you may have reached the pinnacle today, but the work of an SEO expert never ends.

Every change to Google's algorithm or competitor content could have an impact.off that number one spot, which means you must keep up with changes.That means your on-page SEO must be flawless. But, before we get there, it's important to understand how Google and other search engines work.

Search Engine Fundamentals

Crawlers, or spiders, are sent out by search engines to explore the internet. They follow links from one site to the next, creating a map of the content known as a search index.

These crawlers evaluate the content of websites as they explore them, determining what type of information it contains.This information is then used by the search engine's algorithm to determine how well the content of that specific site responds to user queries.The better it responds to the query, the higher it will rank on the SERP.

Google's algorithm is frequently updated in its never-ending quest to provide better results to users. This invariably results in changes in rankings, which necessitates someone optimising the website to improve or ensure rankings.

What Exactly Is On-Page SEO and Why Is It Important?

On-page SEO, also known as on-site SEO, is the process of optimising a page's content, tags, and internal links to improve search visibility and traffic.

In other words, it's a method of optimising your website so that search engines can better understand it.

The first is the volume of traffic.

The top five organic results on a search page receive 67.60% of all clicks. The next five account for only 3.73 percent of the total. And it goes downhill from there. So, if you want traffic, you should be near the top.The organic CTR for the first Google mobile search result is 26.9 percent on average.

Consider that 92.4 percent of internet users who search for something nearby on their mobile phones visit that business the same day, and you're ready to go.

to see how organic SEO can affect your bottom line On-page optimization is also important for organic ranking.

By this point, you should have realised the significance of on-page SEO. It's finally time to get started. Let's get started...

12 Crucial On-Page SEO Elements

On-page SEO is broadly classified into three types: content, HTML, and website architecture. We'll look at each one separately.

Content

You've probably heard that content is king.

SEO without it is like a brand-new sports car without an engine: it may look nice, but it won't get you anywhere

To improve your on-site SEO, consider the following content factors:

1. E-A-T

Google ranks your website based on E-A-T, or expertise, authority, and trustworthiness.It appears 135 times in 175 pages of Google Search Quality Guidelines, indicating the importance it plays in the search engine's algorithms.

While Google has only confirmed a few aspects of E-A-T (PageRank and links), it is widely assumed in the SEO industry that on-page signals play a significant role in its evaluations.

This article delves deeper into E-A-T.

2. Key phrases

The simplest way to inform them that your website's content answers a user's question is through the language you use.

Pages that include the query's keywords, whether in the body, headings, or both, are more likely to be relevant to the search.

This is sometimes simple to determine. If you're optimising a furniture store's website, you'll probably want to include keywords like [sofa], [dining room set], and [end table].

If you own a specialised furniture store, make sure to include long-tail keywords like [contemporary art-deco sideboards

In short, you must understand what your target customers are looking for and create content that incorporates these terms. It's always a good idea to conduct research so you don't miss out on any opportunities.

Begin by downloading our keyword research ebook.

Writing for SEO

Creating content that both prioritises search engines and converts human visitors to your site is a skill.

Unless you've done it before, writing copy that reads well while adhering to SEO best practises can be difficult.

We have an entire article dedicated to helping you master the art, but here are some key takeaways:

Emphasize readability: Your content should be easily scannable so that users can find the information they need quickly.Don't overuse keywords: Also known as keyword stuffing, this technique was previously used by unscrupulous SEO professionals to game the system. Google frowns on sites that overuse keywords. If you are caught doing this, your page may be demoted in the SERPs or even removed entirely.

Keep your sentences and paragraphs short: You know how difficult it is to read long pieces of copy if you've ever clicked on a webpage only to be met with an unbroken wall of text. Keep your sentences and paragraphs short to avoid turning off users.Use subheadings: Because of their size, subheads draw the attention of people who are scanning your page. Use plenty of it in your content to direct readers down the page.Use bulleted lists: This may sound a little meta, but bulleted lists are a great way to break down information into easily digestible chunks. When they make sense, use them.

4. Visual Resources

Images, videos, and infographics do more than just make your page visually appealing to visitors. It also provides opportunities to improve your SEO.

5. Tags in the title

This is one of those areas where attention to detail is critical.

This snippet of code, which allows you to give a webpage a title, is unlikely to propel you to the top of the SERPs on its own.

However, when combined with other on-page elements (such as those discussed here), it can help you build context and demonstrate the relevance of your site.

Read this for a more in-depth look at how to optimise your title tags.

6. Meta-description

A seasoned SEO professional is currently throwing up her hands at the screen. "Oh, come on," she says, "everyone knows meta descriptions don't affect SEO rankings."

She's only partially correct. While it is true that there is a lot of evidence against meta descriptions as a ranking factor, she is incorrect in assuming that everyone is aware of this.

And don't let Nancy's negativity deter you from including them on your site.

Despite their lack of use in SEO, they do provide two key benefits: they can help Google understand what your web page is about, and they have a significant impact on your CTRs.