Use Statistics Content to Get High-Quality Backlinks

Use Statistics Content to Get High-Quality Backlinks

Assume you wake up bright-eyed and bushy-tailed at 8 a.m., slurp down your first caffeine boost of the day, and sit down to do some cold but necessary backlink outreach.

You've tried for months, like a 5th-grade girl crushing hard, to get the attention of numerous link-worthy websites – only to be heartbreakingly rejected.

You've reached your breaking point.

You've even paid for guest posts in large sums. And that hasn't worked out either.

You already know that the most natural way to scale is to build quality links, but how do you get backlinks naturally?

Here's my take: Offer a great resource page for content creators in exchange for natural backlinks generated by statistics content.

This simple strategy ensures your success and saves you a lot of time in the long run.

Let's look at how this works now.

Why Should I Make Statistics Content As A Link Building Strategy?

As you may be aware, obtaining backlinks through cold email outreach can feel like looking for a needle in a haystack.

Your email is routed to their spam folder. They read it but don't respond, or they respond months later and then disappear.

It's time-consuming and frustrating in either case.To make matters even more difficult, guest posts can consume a significant portion of your marketing budget.To truly be done well, content creation requires multiple people (writer, editor, designer, strategist) and time.

You want to ensure that all of your content counts.

You'll set yourself up for success by attracting your ideal audience and seamlessly building links if you focus on educating your audience and creating "less-salesy" content.In exchange, as you build more organic backlinks, your Domain Authority rises, propelling you to page one of Google (hello, more sales!).

As an SEO expert, I believe a metric like Domain Authority (though not Google confirmed) has a direct impact on SEO success.

Now, let's get down to business: obtaining natural backlinks through statistics content.

Crafting content with relevant statistics for your consumer base, product, or industry is an easy way to establish your brand as a thought leader.

When done correctly, others will look to you for solid, trustworthy data, creating opportunities for sharing.

At this point, I'd like to emphasise that gathering data does not imply consuming various statistics from the internet and spitting them back out.

The information you choose to share should be as unique as possible and directly related to your business.

Although these posts can be more difficult to write because you'll need to go into detective mode to gather data, they're fantastic assets for improving your website and your brand's authority.

It is already being sought after by content creators.

Statistics are frequently used as a primary source of information, which means they are constantly sought after by content creators (journalists, marketers, bloggers, data analysts, market researchers, and so on).

With the rise of fake news, it is more important than ever to share trustworthy content, especially for those with a larger following.As a result, creators are serious about sharing accurate and transparent statistics.

That is why content creators actively seek brands like yours to assist them in providing important statistics to back up their own content.Content creators in your industry will almost certainly cite your content as a credible source.

It is shared more frequently.

Simply put, numbers are appealing to people.

Because data can back up ideas, they want something tangible to grasp.

As a result, content with statistics is much more likely to be shared on social media and blog platforms.

In fact, this works so well that it is at the heart of a typical data-driven public relations strategy.

In either case, it will improve your social presence and backlink situation.

What a win-win situation!

You Can Get A Rank For It

Consider the creators in your industry.

What would they type into Google to find statistics?

Maybe "beauty statistics 2022" if you work in the beauty industry.

Do you see what I mean?

After you've put yourself in the shoes of a creator, you can use a keyword to generate backlinks and rank organically.

And the higher you rank, the more backlinks you'll generate because you'll get more SERP clicks, which means more organic traffic.

It should always be your primary goal to create topics with high search volume keywords.

In essence, you build an automated backlink generation machine (as long as those statistics stay timely and relevant).

You're on the verge of panic, wondering, "How can I take action on this?"

Settle in. Let's get started!

How to Generate Natural Backlinks with Statistics Content

Take a look at the image below for a quick visual summary of the following section.

It all starts with your people, because without them, there would be no need to create content in the first place.

What statistics would assist them in achieving their objectives?

Consider the following example:

If a newspaper had an audience of American sports fans, they might be interested in the number of gold medals the United States has won in the Olympics over the years.

This type of statistic may be of interest to journalists who are writing about their predictions for the upcoming Olympics based on past results.

Consider the following scenario: If you have reliable data related to sports, your content might.

Another possibility is that startups will look at cities with the most entrepreneurs and how this number has grown over time.

This information could help them decide where to relocate for the best chance of success.

Sounds like a topic worthy of publication in a magazine like Entrepreneur.com,

You've figured it out now!

Quick tip: For the initial content research, you can use a tool like BuzzSumo to delve deeper into your audience's interests.

Make Yourself an Authoritarian Source

Instead of digging for information from others, create your own!

And if you're concerned about not having enough data, your content only needs to be large enough.

for the sample to be relevant

So always prioritise quality over quantity!

Ask yourself the following questions to determine how you can become your own source:

 

What data do we have enough of to present some findings based on?

Where is an information gap that we can close by providing relevant data?

What impact does this data have on what we stand for as a brand, particularly our values, mission, and purpose?

When you take these factors into account, it becomes easier to focus on what you truly know and balance that with what your audience finds interesting.

By the way, another advantage of being your own authority is avoiding the dreaded citation loop.

Many times, sources are cited with no idea where they came from, or when the original source is discovered, it's data from decades ago.

If you come across a situation like this in your industry, it could be an information gap on which you can become a new authority!

Make Your Own Data Collection

Now that you understand why being your own authority is the best option, begin compiling your own statistics.

Here are a few quick ways to collect data:

1. Polls on LinkedIn
2. Data from your own business analytics.
3. Customer qualitative or quantitative data (if permitted to share).
4. Market research.
5. Interviews with experts
6. Market investigation.

Quick tip: if you're having trouble obtaining a large enough sample size, you can use a tool like SurveyMonkey to pay for survey responses from specific demographics.

 

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